Leaflet drops is still one of the best ways you can market your company. A targeted leaflet drop can bring in sales and new customers faster and at a cheaper cost than other marketing mediums. The ‘trick’ is in targeting your leaflet drop. Although a ‘blanket’ leaflet drop (that’s the term used for an untargeted leaflet campaign) can still yield results, targeting your audience will generally always increase your conversion rate.
Example case study:
You have a great new lawn mower that you want to market locally.
- Untargeted leaflet drop: here you would simply put all your leaflets through every door in the village. Some sales may come your way.
- Targeted leaflet drop: here you would only put leaflets through the doors of homes with a garden. These homes represent your target market. Some sales may come your way, but it is highly likely that the percentage will be much higher than with the untargeted leaflet drop.
Leaflet Distribution Services Ltd is a leaflet distributor in Liverpool specialising in door to door distribution in the NorthWest. For a quote, please ring us on 0845 077 2847 (local rate) or contact us via our contact form.