Leaflet Distribution Services in Liverpool & North West

Bulk Drops v Leaflet Drops

leaflet deliveryAs a leaflet company, we make it a part of the process to both inform and educate the client when it comes to the best way to promote their company with leaflet marketing.

Most companies are aware of leaflet marketing – also known as door to door or leaflet drops – but fewer are aware of what we call bulk drops.

In some cases a bulk drop may not only work out cheaper for your company but be a more effective way of delivering your message.

To understand the difference between leaflet drops and bulk drops, take a look at the following descriptions:

  • leaflet drop – putting leaflets through doors, ideal for a residential area or retail and business parks.
  • bulk drop – dropping a number of leaflets (e.g. 50, 100, 1000…) in a particular spot, so that people can pick one up. Think Argos catalogue.

Some areas are very suited to bulk dropping. For instance, the newly developed Liverpool L1 is ideal for bulk dropping, especially to advertise an upcoming event.

We find that some clients are not aware of bulk dropping, and ask for a leaflet drop in certain areas, whereupon we advise them of the most effective option for their marketing.

In the above scenario for instance, where a client may be wanting to advertise an upcoming event in L1, we would advise giving bulk dropping a go as the method most likely to yield good results.

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Leaflet Distribution Services in Liverpool & North West