How to decide if leaflet drops are working for your company?

If you’ve tried a leaflet delivery campaign for your business and you experienced por results, you may be tempted to dismiss the method. However, 1 or 2 campaings do not provide enough data to assess the method as a whole.

One of the main problems with attempting to measure this – and any other marketing – method, is that there are simpy far too many variables involved in the process, most of which are out of your control.

Timing is one of course: if you’re offering the wrong product at the wrong time, then you’re likely to experience poor sales. Think mad cow desease and beef sellers.

Another reason of course is demand: of your audience doesn’t want your product or service, then you’re not likely to sell it to them.

The bottom line is that you can’t really – realistically – measure results. However, there is a sccessful mindset to adopt when it comes to advertising and marketing: keep trying and tweaking. One you’re aware that these variables exist, then simply continue to put your product or service in front of the audience.

Think of it a little like the lotto: if you don’t win one week, you don’t give up! You try again, in the hope that the right conditions come together the next time you try.