Leaflet Drop
Leaflet drops is still one of the best ways you can market your company. A targeted leaflet drop can bring in sales and new customers faster and at a cheaper cost than other marketing mediums. The ‘trick’ is in targeting your leaflet drop. Although a ‘blanket’ leaflet drop (that’s the term used for an untargeted leaflet campaign) can still yield results, targeting your audience will generally always increase your conversion rate.
Example case study:
You have a great new lawn mower that you want to market locally.
- Untargeted leaflet drop: here you would simply put all your leaflets through every door in the village. Some sales may come your way.
- Targeted leaflet drop: here you would only put leaflets through the doors of homes with a garden. These homes represent your target market. Some sales may come your way, but it is highly likely that the percentage will be much higher than with the untargeted leaflet drop.
