Leaflet Distribution Services in Liverpool & North West

Leaflet Delivery versus Newspaper Ads

leaflet deliveryWhen it comes to marketing your products and services, advertising is a must. But closely related to marketing and advertising is budget. How much you can spend on your advertising may be a determining factor on the types of results you achieve.

Another factor however is the medium of advertising that you choose. Newspaper advertising seems to be the first choice for smaller businesses, but this is likely to be a result of what we’re used to rather than any kind of real-world-results or research.

The fact is that when you advertise in a newspaper, the reader is generally not looking for your company: they’re just browsing. This makes it hard enough to spot your advert, but add to this the fact that your advert is competing against a full page of similar ads, all the same size (typically) and using the same colours. This leads to ad-blidness on the part of the reader.

Newspaper advertising, based on the above, can be a very hit and miss solution for your business advertising. Add to this the cost… Newspaper advertising is not cheap.

Leaflet marketing however is generally much cheaper and gives your advert direct contact with the reader. When you pick up a leaflet from your letterbox, you read it… thus the advertiser gets your uninterrupted attention for a precious few seconds – and that’s all it takes to make a buying decision.

Is leaflet delivery right for your company?

leaflet deliveryLeaflet delivery is one of many forms of advertising. With very few exceptions, all companies require marketing as a means to reach their audience. Without marketing, your prospect will never be exposed to your products or services and as a result you will make no sales.

So marketing is a must. But what type of marketing should your business be engaged in? Well, in our experience, a combination of different marketing channels works wel for most businesses, and great results can be achieved when the core of your marketing is leaflet delivery.

Leaflet distribution helps you reach your potential clients… right in their homes. If your message is right, and the timing is right, then you can real great benefits from a targetted leaflet drop.

Many businesses opt for the traditional method of advertising in newspapers, mostly due to a lack of information on the benefits of using leaflet delivery to distribute their message.

Marketing is usually tied into a budget, so to make the selection process even esasier, just think of how much the 2 advertising channels are and make a side by side comparison. You will find that in all cases newspaper advertising is fairly expensive. But costs aside, your message is competing against hundreds or even thousands of others when it’s a solitary enry in a page full of other advertisements, whereas with a leaflet you have the full attention of your prospect for a short window of time: all the time needed to make abuying decision.

If you haven’t tried leaflet delivery yet, give us a call and let us help you test the waters with this great channel of advertising.

Leaflet Distribution Services in Liverpool & North West